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This website states the following, "We stamp metal data plates for a wide range of applications." Our analyzers viewed that the web page also stated " Most of our work is in the marking of automotive chassis and VIN plates, however we can also stamp many other types of data plates such as warranty plates, patent plates, property identification tags, etc." The Website also said " The method of stamping that we employ is reverse stamping, or embossing. Embossed characters protrude from the data plate, like letters and numbers on a credit card. Chassis plate for a 1972 MG MGB GT." The website's header had VIN as the most important search term. It is followed by chassis, plate, and plates which isn't as highly ranked as VIN. The next words they uses is stamp. stamping was included and might not be understood by search crawlers.